Display Stands From RAL Display: What Are My Marketing Objectives?
Conferences, Colleges and Cafes: Achieving Your Goal with Display Stands
Regardless of your type of business, display stands will be part of a larger plan to achieve a marketing goal. The objective may be to increase market share, enter a new market, increase brand identity or promote a new product. The plan may require the design and print of a custom trade show display stand which will be reused at a number of events. Or something as simple as the next day distribution of a £30 sign holder to retail stores. However a clear objective and plan will ensure marketing funds are targeted effectively and goals are achieved quickly.
Stand Classifications: Choosing The Right System
Display stands are categorised into three broad areas:
- Trade show graphic displays
- Stands with display boards
- Retail poster display stands
Trade Show Graphic Stands
These encompass popup stands, the Twist System and the Fuse & Kenex aluminium framed displays. The popup stands and Twist displays are a portable trade show stand option which can be designed to fit within almost any floor space. The Twist in particular allows bespoke layouts to be created providing curves, straight lines and custom heights to suit a particular plan.
The success of a graphic display stand has as much to do with good artwork preparation as with stand functionality. Once the trade fair stand area is known, a graphic design can be created based off your marketing objectives.
Stands with Display Boards
Convenience and affordability are what makes folding display stands a popular choice for many organisations including schools and colleges. Starting from a mere £69.00 (plus carriage & VAT) for a table top kit, the Pro Fold folding stand range provides a sturdy double sided portable display stand option which is both pin and Velcro friendly. The modular Pro Link range uses a similar board but the flexible pole linking option provides opportunities for custom stand formations. Furthermore, additional panel sections can be easily added to existing equipment at a later date.
Retail Poster Display Stands
The choice of display stands are varied and often confusing to those unfamiliar with POS and promotional stands. Display stands for retail and reception areas are almost universally supplied with pockets for the popular ‘A’ sizes such as A0, A1, A2, A3 and A4 in both a portrait and landscape orientation. Some ranges such as free standing cable displays offer stands with both poster pockets and leaflet dispensers integrated into the same frame. Many of the differences between display stands are often subtle but essential to fulfilling a particular function.
Retail & POS displays are represented at one end of the scale by free standing sign holders. These act as information points in corridors and showrooms or menu boards in food outlets. They are a relatively cost effective method of displaying single A2, A3 or A4 prints. Alternatively, the comprehensive range of free standing cable and rod display stands provide a high end solution for retail outlets and contemporary reception areas.
The Many Uses of Display Stands: A Quick Guide
- Versatile range to suit any display environment
- Portable modular graphic display stands such as the Twist & popup displays
- Use display stands to increase sales, build brand identity or launch new products
- Contemporary poster display stands for retail and reception presentations
- Cable and rod display stands ideal for estate agents
- Pinnable and Velcro friendly display stands for schools & colleges
- Fast setup with folding display stands
- Modular display boards to create custom display layouts
Why buy from RAL Display?
Over 30 Years Experience
RAL Display was formed in 1981, providing valuable experience and expertise for our large range of display stands.
Value for Money
Prices are constantly checked against competitors. Where possible, RAL Display will endeavour to match genuine like for like quotes.
Lifetime hardware guarantee on some products such as the Twist display. Many products covered by a 5 year guarantee and all products with at least a 1 year guarantee.
RAL Display boasts an experienced and long standing design team. Our staff are familiar with a range of design programmes and are accomplished at managing projects for organisations which require full design facilities.
Next Day Delivery
Fast delivery service on many product lines. Call us on 0116 2554640 to discuss availability.
We produce our prints using only original HP UV resistant inks and OpalJet paper. All of our prints are finished in a smooth, scratch resistant laminate.