Every so often, you might be required to promote your business at an outdoor event.
In many ways, preparing for an outdoor exhibition is a similar process to preparing for an indoor exhibition. You still have to do your research, book early, budget sensibly, and choose your team wisely.
But when it comes to designing your display stand, there’s an obvious factor that needs taking into consideration – the weather.
So here’s our guide to preparing for an outdoor exhibition. Work with us, and we’ll make sure that your display goes down a storm, whatever the weather.
Let’s get the obvious one out of the way first. Though most outdoor events are held in the summer months, this is Britain. It’s probably going to rain.
Yes, you might get a genuinely lovely day. You might. But you probably won’t. And if you prepare for the sun and get the rain, your whole exhibition’s going to be a washout.
We have a range of outdoor displays and flags that’s designed to withstand almost anything the British weather can throw at it.
But it’s not just your stall that has to be prepared for all weathers. You too must be ready to adapt.
No matter when the exhibition’s taking place, and no matter what the forecast says, you should pack the following:
Now, you might well think: “but how can I possibly look like a clean cut business professional when I’m wearing wellies and waterproofs?”
OK, but say you forego the waterproofs and the sun protection. Say you decide to brave the glorious British weather in your finest business suit.
Who do you think your prospects are going to speak to – the drowned rat in the drenched suit, or the sensible, forward-thinking expert in the waterproofs?
At outdoor events, a gazebo can be your best friend. It will provide shelter if it’s raining, and shade if it’s sunny.
If you bring a gazebo, people may naturally gravitate towards your stall simply because they wish to escape from the sun or the rain. Your strategy should thus be clear: tailor your stall and your pitch so that people come for the shelter, but stay for your winning charm and your unmissable offers.
Of course, a shelter will also enable you to bring the sort of equipment that might otherwise be unsuitable for outdoor use, such as laptops and leaflets.
We talked extensively about swag when discussing what to put on your exhibition counter.
You know what swag is: T-shirts, keyrings, pens, mugs – that sort of thing.
But if you’re heading to an outdoor event, you should tailor your swag accordingly. And that means providing the sort of swag that people can actually use.
Consider investing in branded hand fans, sunglasses, and umbrellas. They’ll definitely cost a lot more to produce than your standard branded pens and t-shirts. But if it’s particularly hot and sunny, or particularly wet and miserable, swag of this nature will have people swarming round your display stand.
Outdoor event season is fast approaching. If you want any more pointers on how to prepare for your next outdoor event, why not get in touch?
We’ve helped hundreds of businesses from a range of sectors to be at their very best at trade exhibitions, both inside and out. To find out what we can do for you, call us on 0116 255 4640, or email firstname.lastname@example.org.